Over the history of golf, one could argue that the most important part of the game is putting. Putting (or lack of putting) can win or lose you the tournament. Have you heard the term “drive for show, putt for dough?” Whether you agree or not, this simple fact remains…
“Putting is the final step in scoring for each hole. No matter what, that little white ball is required to go in the bottom of the cup.”
For that reason the majority of all golfers have used permanent marker to draw some sort of an alignment aid on their golf balls. Trust me when I tell you, we have seen thousands of different shapes and sizes of these alignment aids over the years of recovering golf balls, but that maybe ending as golf manufactures are starting to do the work for us.
Towards the middle of 2019 golf ball manufacturers started to release golf balls that already featured an alignment aid on the golf ball. Callaway ERC was the first followed by TaylorMade TP5 and TP5x and then Titleist Pro V1 and Pro V1x. Personally, I was shocked that Titleist made this bold move and added these to their Pro V1 golf balls.
Since the inception of Titleist Pro V1 golf balls, Titleist has stuck to a specific pattern regarding changing the arrow or markings on their Pro V1 golf balls. They have very rarely released special editions versions or random new looks. Much to my surprise on October 23, 2019 Titleist released their Enhanced Alignment Pro V1 and Pro V1x golf balls, which featured an alignment aid.
As you can see you can now buy Titleist Pro V1 and Pro V1x golf balls with alignment aids. Many of golf ball traditionalists are not a fan of using a golf ball with a pre-printed aid. They prefer to do it the old fashioned way and draw the aids on the golf ball themselves. Whether it bothers you or not the good news is that you still have a CHOICE as to what golf ball to buy. You have the CHOICE to buy the Titleist Pro V1 and Pro V1x with or WITHOUT the alignment aid and I think that is great!
A few tour players have also embraced the pre-printed alignment golf balls and I’d bet that more and more will be added to that list every year. Tour players are always looking for the next best thing or the next best enhancement that will help them to get better every day and I see this as an easy choice. But I also guarantee that many of them despise that thought entirely.
No matter how you feel about this bold move by Titleist, you have to respect that they are on one hand – listening to their consumers but on the other hand keeping up with their amazing tradition of the highest quality golf balls. I look forward to watching this small but important detail within the golf ball industry expand.